Experiential & Event Marketing

n today’s buyer-empowered world, marketers need to seize every opportunity to start a relationship, generate goodwill and earn the trust of prospective buyers, customers or clients. It’s tempting to want to stick with marketing tactics that take the least amount of time and money to execute. But it’s often not in your company’s best interests to do so. A solid marketing mix  that incorporates experiential and event marketing is critical to connecting with as many potential customers as possible.

 

A key reason for a business to participate in an event is to establish and build its brand. Event marketing allows your company to cultivate and express its particular identity firsthand. Through events, you gain the perfect venue to share your ideas, thoughts, and name in the exact manner you want to present them.

 

The modern consumer wants more than a pitch when evaluating solutions or making a purchasing decision. Events offer a unique opportunity for them to interact with solution providers to get a firsthand sense of a company’s focus, perspective, and personality.

 

 

 

 

Contact Us

Blueprint GG is an international lifestyle management, marketing and brand strategy consultancy specializing in the sports, luxury goods & services and entertainment industries. Blueprint has operations in the U.S., the Caribbean, Europe and Africa.

US HEADQUARTERS

UK HEADQUARTERS

The Trump Building

40 Wall Street

28th Floor

New York, NY 1005

 

Tel +1 (212) 796-6927

Tel +1 (646) 462-3877

 

Grove House

London, WC2H 7ED

 

Tel +44-2088196490

Fax +44-2088196490

© 2014 Blueprint Global Group. All rights reserved.

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Companies choose to participate  in an event for various reasons.  Small companies may want the exposure that a live webinar can provide. A large, global company  may need the face-to-face interaction that a tradeshow affords. Whether small or large, companies usually participate for one – or more – of four universally compelling reasons: