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randing has become a hot marketing buzzword, but many who use the term probably have no real idea what it actually means. So, first, let us tell you what it isn’t.

 

Branding is not merely a tag line or slogan. Your brand is not your logo or even your product.

 

Your brand is the unique space that it occupies in the mind of your target audience or consumer. It's a connection. A life changer. A good brand is something your market can build fond memories around, if you lay the foundation in relevant ways. While we love to crunch numbers and analyze data, we also need to remember that your consumers are people, not data points. Brands that are able to connect with consumers in emotionally significant ways, create an asset that goes beyond the present to  build a lasting legacy consisting of raving fans, loyal ambassadors and persuasive evangelists versus mere customers and consumers.

You don’t have time for luck and serendipity to create your brand. You need a Blueprint for action.

Brand new to Branding?

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Blueprint GG is an international lifestyle management, marketing and brand strategy consultancy specializing in the sports, luxury goods & services and entertainment industries. Blueprint has operations in the U.S., the Caribbean, Europe and Africa.

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28th Floor

New York, NY 1005

 

Tel +1 (212) 796-6927

Tel +1 (646) 462-3877

 

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London, WC2H 7ED

 

Tel +44-2088196490

Fax +44-2088196490

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